Over the past few years matchmaking has shifted to the digital sphere. Most of singles are familiar with dating apps like Tinder, Badoo, Bumble or Coffee Meets Bagel. They are responsible for improved social reputation of online dating — now you can hardly meet an active internet user who has never tried ‘swiping’.
Currently, online dating is one of the fastest growing sectors of the economy — more and more single girls and guys outsource their love life to online dating platforms, that seem capable of finding any kind of match possible.
Meanwhile, more and more people are getting disappointed in those apps, saying they do not really meet the needs of users, looking for serious relationship.
Does it necessarily mean that we should return to offline interaction, and stop using high technologies for finding a soulmate? It might be quite the opposite. In fact, the next cycle of digital dating evolution might be blockchain-based. There are several blockchain startups already in existence that promise to solve the major problems of this challenging sector.
Let’s see what are those problems and how the distributed ledger technology can help here.
Dating Apps: what do their users complain about
Despite the impressive growth of online dating apps audience, many people still prefer to join ‘offline’ agencies offering a personalized approach and proverbial human touch. Why those people delete their Tinder profiles and and pay money to a real matchmaker? Here are several reasons why dating apps lose their clients.
“People on dating apps are not serious”
This is by far the most common complaint. Many users, both men and women, do not see dating apps as a way to meet ‘the one’. They believe it’s mostly used for hookups.
It might sound a bit unreasonable (after all, if so many people complain about the lack of seriousness, why they are never matched with each other?), but presents a big problem indeed.
“People lie about themselves”
“Everybody lies”, or “No one is being honest”, or “There’s a lot of fakes” complaints share the second place in our list. Every dating app user has a story about him being married or her not being totally exclusive. People lie about their age, relationship, social status, work, habits, kids, money, health and physical appearance. Online cheating and self-misrepresentation is rather easy as a Tinder couple has no common connections to verify the data provided.
A person you have been talking to online might seem free, handsome and respectable, but this impression is actually based on your blind trust or (fe)male intuition.
If it fails, prepare to be surprised in a negative way.
“My personal info is not secure with them”
About 16% of dating app users said they had experienced problems with personal information security. If was also reported that a leading dating app has a security flaw allowing hackers break into your profile using your phone number, and get access to your every swipe and match.
“It’s a waste of time/money”
Lots of people have been on Tinder for a couple of years or more, renewing their premium subscription every month, but they did not meet anyone special. Now wonder, they feel tired of having the same small conversation with strangers over and over again, and regret spending hundreds of dollars on useless Tinder Gold.
Swiping right and left seems a light and stress-free version of dating, but eventually it leaves many users frustrated, especially when massive ‘matching’ leads to nothing, or their matches behave like weirdos. The problem is, Tinder-like services are not really interested in your finding ‘the one’ and deleting your profile. They want you to keep swiping and paying for extra features as long as possible.
How blockchain dApps can help fixing it
It’s easy to see that almost all of the above mentioned complaints are actually rooted in lack of trust and transparency, as well as in centralized nature of the dating services.
No wonder, blockchain solutions may be perfect for filling those gaps, increasing our odds of finding a real match.
These are the gifts the distributed ledger has to offer.
Trust & transparency
On a blockchain-based platform, the users can share their personal info while staying anonymous to the extent they want. Since all relevant information is previously verified by the system, it can be trusted. If your partner has a ‘single’ status, s/he is single indeed. In any given case you can be sure that your match is represented accurately.
Again, transparency does not mean that you are completely exposed to the public: blockchain dating finally makes it possible for you to manage your own privacy level.
Better dating behavior
Blockchain dating platform encourages users to be good to each other, and in some cases even punishes people for flaking out on a date or ghosting the partner. If you are a decent person focused on finding a match and not on breaking hearts and pumping your self-esteem, you may be rewarded with a certain amount of tokens. On the contrary, if you are breaking bad, you may be penalized in the opposite manner.
This system can also greatly reduce the amount of scammers and fraudsters who are hunting for your info and money. There are many, one encouraging you to click on a suspicious link to know more about him, and another asking you to transfer her money to fix some unexpected problems.
If you still prefer meeting someone special through your friends or other people you trust, blockchain has a dating solution for you, too. Ponder Is a platform allowing users act as matchmakers. If you are in active search of a partner, you can volunteer to be matched, and let the other participants suggest a suitable person for you. The users who are being really helpful are rewarded with platform tokens and thus encouraged to be even more active. Instead of a heartless computer algorithm you rely on motivated humans for ‘making it work’.
In fact, this model takes the best from traditional and digital dating. It combines the personal trust (that in traditional matchmaking is ensured by common connections and the need to maintain a good social image) with the up-to-date tech solutions that remove unnecessary friction and make the process faster and more convenient.
Personal data security
In a blockchain dApp your personal data is not stored and controlled by a third party, excluding the possibility of info leaks. In this case the system have no single point of failure, meaning there is no central database to be breached by hackers. It is very important since dating app users tend to share very private and emotionally charged information, and would hate their chats being exposed.
Blockchain dating pioneers
You might have not heard of them, but there is already some blockchain-based dating services ready to transform your love life. The most famous of them are:
The White Paper of the app promises it will encourage people to create real life connections. Unlike Tinder and similar services, Luna seems to pursue the same goals as most ‘serious’ users — it will only be paid when people meet offline or make a meaningful connection.
Ponder startup, as we have already mentioned, is aimed at rewarding human matchmakers who help you find a partner. This is the signature feature of the platform supposed to attract human touch fans.
This platform is made to solve the recurring problems of the dating sector. The founders offer foolproof identity verification, increased data security and other important features.
As the name suggests, Luxy, or ‘a Tinder for the rich’, presents itself as a high-quality matchmaker for hi-end singles. The profiles are only verified if they meet the platform strict standards. People with ‘impure motivations and fraudulent intentions’ are blocked. The membership is rather expensive, but since Luxy is targeted at rich clients (male users have to prove they have a certain level of income) it does not seem to be a problem. Despite of what you might think, Luxy claims it does not match Sugar Babes with Sugar Daddies. Rather, they are aimed at helping people to find true love.
Another serious-minded blockchain app with a funny name, Hicky uses AI for a 2-step verification system. The users receive HKY tokens for going on dates. If they fail to behave decently, their tokens are taken away. Your profile info and chats are encrypted for better security (in this case, no one can share your chat with another user).
Blockchain dating is still a novelty, but if it attracts more people, the industry is likely to change for the better, and soon. The biggest drawbacks of the existing apps may become the thing of the past, making digital dating more popular than ever.
Let’s embrace the innovation.
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